What is Deksia? A Marketing firm based in Grand Rapids. That's what.

    

    

In a broad sense, Deksia is a marketing company in Grand Rapids. Some of our notable clients include Second Time Around Furniture and Anchorpoint Christian Schools. If you like to eat out or frequent the downtown restaurants, you can see our work in the Gilmore Collection restaurants and at Rockwell's/Republic. In addition, you can see our work in the brand development of Eastown Veterinary Clinic. There are many marketing firms in Grand Rapids but Deksia has one of the most vast portfolios in the industry.

 Deksia is excellent with creating a one-of-a-kind brand. Josh Conran is one of the partners in the Grand Rapids marketing firm. He says that "depending on who our client is, we tailor a unique social media strategy." One specific example of this is the Eastown Veterinary Clinic's Facebook page. Another example of Deksia's work was put together in the form of a brochure for The Troxel Company; this particular client specializes in building homes and forming a warm working relationship with their clients. "It was a unique client," Conran says, "so we tried to tailor a brochure that could speak to the client on a more personal level. We created a customizable brochure for our client, by their client." Based on what Troxel's prospective client was looking for, they could put different pieces of information inside of the brochure, which would then fold up into a neat package. Deksia also created their signage and website to reflect "the way they speak and interact with clients," Conran says.

 In marketing firms Grand Rapids, with so many options, that message is important when attracting and retaining those clients. Deksia's method of research and innovative design has led them to boast 65 percent growth in 2011, appearing in Print Magazine, winning multiple awards, and receiving invitations to speak at engagements around the country. "It's been exciting," Conran says, "and has opened new markets." Even the most niche of clients can develop their brand with Deksia. Shine, a West Michigan-based company, specializes in window cleaning and holiday lighting. Deksia devised a campaign where they sent out ambiguous, teasing mailers. The first would say "25 days until," the second said, "18 days until the lighting?" then, "11 days until the lighting of your tree." Finally, they sent out a box of candy canes and made the final push. Josh recalls that "[Shine] just landed a $25,000 contract, and now he's franchising. But four years ago, he was one man with a truck. Now he's got four or five different franchises." Prior to Deksia's home at 100 Stevens SW, the Grand Rapids marketing firm was housed in 1111 Godfrey SW, a large warehouse space full of artists and innovators, and also home to the yearly arts event, Destination 1111. So they're accustomed to being a part of an artsy culture, something Conran thinks is increasing in Grand Rapids. Deksia also has employees who work out of Des Moines. Deksia also enjoys being involved in the community, donating time and talent to nonprofits and churches, so you just might see us around.

Click here to view Deksia's client portfolio. If you are seeking advertising agencies in Grand Rapids or a marketing consulting company in Grand Rapids, look no further!

Facebook Advertising For Small Businesses [Case Study]

THE ADVERTISING OBJECTIVE:

Veenstra’s Garage is an auto mechanic shop located in Grand Rapids, Michigan. In the past, Mike Veenstra (owner) has turned to direct mailing campaigns in order to generate new sales for their auto garage. While the direct mail campaigns were considered to be working, Mike was interested testing our ability to promote his offers using Facebook’s sophisticated advertising platform. Agreements were made, parameters were set, and we went to work creating the advertisements.

Over the course of 1 month, we ran a series of targeted Facebook ads promoting Veenstra’s oil change offer. Through continuous testing and optimization, we were able to narrow down our digital ad targeting to only the individuals who were most likely to claim Veenstra’s oil change offer. When finished, the latest digital ad targeting group accounted for nearly 50% of the total number of oil change offers claimed.

THE RESULTS:

The results from Veenstra’s oil change offer were very optimistic. Veenstra’s reported a total of 57 oil changed offers that were redeemed. More importantly, of the 57 redeemed offers, 42 were from new customers! The average ticket price for new customers redeeming a $12 oil change was $207.00, contributing a total gross sales of $9,697.00, not bad for a coupon offer.

Going further, we asked Veenstra’s to assess the lifetime value of a new customer. They discovered that a new customer’s lifetime value averages around $2,500. According to their data, the 42 new customers acquired for Veenstra’s Garage equates to $105,000 in new business! Not bad, huh?

RETURN ON ADVERTISING SPEND:

Try looking at it this way, for every $1 that Veenstra’s invested in their digital advertising spend, they received $14 in new sales generated for the company. You don’t have to be Mark Cuban to recognize that as a good business opportunity! Veenstra’s was so pleased with the results of their initial Facebook ad campaign, they doubled-down for a second campaign the following month.

CONCLUSION:

When used appropriately, Facebook ads can be a great way to reach potential new audiences and increase sales revenue. Facebook’s sophisticated targeting capabilities allow businesses to hone in on their ideal potential customer. For this particular campaign we used a combination of Facebook ad types, targeting parameters, and bidding strategies. One key variable we want to point on in this study, is the suspicious presence of Veenstra’s consistent branding throughout all of the web assets and in the store. 

How much of this campaign’s success can we attribute to great brand synergy? What is the overall of a great rebrand? What does a rebrand do for your new customer acquisition strategy? These are questions we’re passionate about solving at Deksia. You can start looking at your own brand strategy today by downloading our branding guide, found at deksia.com/thebrandingguide.

DOWNLOAD THE FULL CASE STUDY:

The full case